How to Develop a Great Advertising and Marketing Idea

“Every great advertising and marketing idea has stemmed from intimate knowledge of what customers want. Read on to discover how to develop advertisements that take this knowledge into account!”

The best advertising and marketing idea will appeal to consumers' aspirations and emotions rather than to his or her logic. The purpose of advertising is primarily to connect with customers and create product awareness.

As a result, advertising is just one part of a successful marketing strategy that includes market research, promotions, and well-trained sales professionals. Marketing advertising strategy demands that you sell solutions to problems and dreams of a better future. Read on for more details.

Advertising is More Than Art

Art is about expressing oneself, whereas advertising is both about expressing one's business and about connecting with customers. As a result, you need to know your customer base, know the visuals, words and themes that ignite their dreams, and understand the problems that they face. These should be the heart of any advertisement. The artistic surrounding the message is important, but not nearly as important as the central message.

Advertising has Four Purposes

Your advertising and marketing idea will not make an impact if it doesn't do any four of the following:
1. Inform
2. Persuade
3. Remind
4. Reinforce purchase decisions

Your whole advertising program should do all four, whether it's informing customers about a new service or product, persuading them that your brand is solid, reminding them about old favorites, or providing positive reinforcement for recent purchases. Depending on the particular product or service, certain purposes may be more apropos than others.

Don't Advertise if it’s Not Worth it

The best advertisements come from satisfied customers, not from saturating the airwaves. People are pretty savvy about the nature of advertisements, and aren't going to "fall for" them if your product or service is mediocre. Focus first on making sure that you offer customers a service that they'll tell their friends about, then once you have that locked down; build an advertising campaign to spread information about your company.

Connecting with Customers is Key

Any advertising and marketing idea is only as great is its ability to connect with customers. If it doesn't have that connection and potential for relationship building, it is frankly a waste of time and money. Make sure your marketing advertising strategy centers on connecting with customers, and your business will continue to grow!

Stephen Gill is the founder of The Marketing Loft, a marketing firm that provides marketing training, support and strategic tools to help small business owners increase sales and grow their business without spending more on advertising.

Author - Stephen Gill

Tags - Advertising and Marketing Idea, marketing advertising strategy

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