Paris Lane Launch New Exclusive Clothing Range

“Last month saw the launch of Paris Lane Clothing, a bright innovative new clothing brand that has rapidly become one of the most talked about labels in the country.”

Following on from the success of similar independent labels, the Leeds based company have launched a range of clothing under their own name with the intention of breaking into the very lucrative fashion industry.

A spokesman for the company, Rhys Smith, said of the new designs “we set up Paris Lane Clothing almost as a response to the ostentatious and unnecessarily over the top designers we see all over the place at the moment. We wanted to create a range of clothing that was stylish but in a more classy and fashionable manner as opposed to just throwing a load of bright colours at a white t-shirt and sprinkling it with sequins as it seems many appear to be doing at the moment”.

The fashion industry is worth billions each year and independent designers such as Paris Lane Clothing are taking an increasingly large percentage of the industry as many look to get away from the more common labels that have saturated the market. With many people looking to independent designers to provide them with less common clothing, the market has rode out of the recent economic downturn in spectacular fashion and Paris Lane are looking to make the most of this, Smith said “it’s an ideal time to be in this industry and for us it’s been a fantastic journey with some great responses”.

One of the keys to the success of labels like Paris Lane is that by only operating online they are able to save massively on rent and pass this saving on to their customers. “We work predominantly through our website but we are also keen to hear from anyone interested in stocking out clothing. We won’t be opening a store anytime soon purely because we don’t need to. We believe that the website is the modern shop-front and with this belief we are able to provide great clothing at great prices.”

Author - Park Square PR

Tags - Fashion, clothing, paris, lane, leeds, entertainment, shopping

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