Things To Consider When Designing Leaflets
“Are you planning to design leaflets to enhance the image and productivity of your business? If you are, then going about the process in the right way will help you get the best out of this endeavour.”
Are you planning to design leaflets to enhance the image and productivity of your business? If you are, then going about the process in the right way will help you get the best out of this endeavour. When designing leaflets, there are some things that you need to consider so that you can get the right business leaflets
designed, and also ensure that these leaflets are effective. The following checklist will help you in this regard.
• Keep in mind the objective of actually using the leaflets and also consider the audience that will be taking a look at the leaflets. Your goals need to be properly listed out and speak clearly and concisely to the audience so that the objectives will be explained in a way that your audience will understand.
• Have a good headline for your leaflets. This should be simple yet attractive enough so that the attention of your audience will be captured on seeing the flyer. It should be short, simple, attractive and to the point.
• Use a few well-chosen pictures on your leaflets
so that these reinforce the primary idea. You might have excellent material on the leaflet. However, visual imagery holds a more concrete place in the mind of your audience, and is sure to make a better impact.
• Be selective in including what you want to say in your leaflets. A few well-chosen statements will be more powerful and will make a better impact than an entire essay would make. Keep your sentences short and try to put them in either small paragraphs with headings or else in points. This makes it easier to read.
• Research has proven that leaflets that are made in full colour have a better impact in retention in the long run. Therefore, ensure that you add imagery and colour so as to have a better impact on your audience. Colour leaflets
have a great deal of scope.
• Remember that apart from the material of the leaflet, the size of the leaflet also matters. It should be perfect to fit in with a distribution rack and should be of the right size so as to enable readers to read them with ease.
• The type of paper that you use should be just right. Do not go in for very glossy paper as this could tend to slip from racks. Make sure that the weight of the paper is right, based on where you intend to leave the leaflets.
• At the end of the leaflet, add in a voucher or an offer, or add in options that allow readers to rate your leaflet. Keep your leaflet interesting. Remember that every leaflet should be a call to action to a potential customer, and you need to make sure that every leaflet that you print gives you that edge to call a customer to action.
• Once you have all the above points ready, do not take it over to a print shop
immediately. Make sure that you get someone else’s opinion on the leaflet too. There might be spelling or grammatical mistakes that you might have missed out but that someone else might identify. Apart from this, another opinion will add to the quality of the leaflet, since you will get a third person’s view on how it looks to someone other than you.
Print Passion, a superb graphic design studio and print production facility in London.
Author - wilsonhattie22
Tags - leaflets, business leaflets, Colour leaflets, print shop
Disclaimer - The author of the above article is solely responsible for the content of the above article. DailyOjo is not liable for the content of the above article. Report Spam/Abuse