Thomsons Online Benefits Challenges Reward Professionals to Compete in the Benefits Games
“Thomsons Online Benefits is launching an exciting new online campaign called the “Benefits Games” and are inviting Reward Professionals to enrol from 22nd May. ”
Developed from scratch, the Benefits Games is a unique online experience, designed to engage people with employee benefits in a way the employee benefits industry has never seen before. By using social gaming, it provides a more engaging and interactive way for key benefits messages to be communicated than using traditional media alone. It takes advantage of the use of sporting metaphors to align with the various types of employee benefits normally offered to employees, such as group risk products, group private medical insurance and group pension schemes.Every day, for 5 days, the HR community will be enticed to go through their own personalised Benefits Games story, creating their personal mascot and taking part in their individual journey from the initial sporting trials, to the finals of each event and then at the end, the closing ceremony.
Michael Whitfield, Chief Executive Officer at Thomsons Online Benefits comments: “We realised that regardless of age, people like to have fun while they learn. And in the spirit of the upcoming Olympics, we created the Benefits Games. It’s designed to entice people to take part in a unique online experience which will entertain, educate and engage them into really understanding their employee benefits whilst pretending they are Usain Bolt, Sir Chris Hoy, or Paula Radcliffe.”
The Benefits Games is being launched at Thomsons’ exclusive Reward Club events, and will run for five days during the week commencing 28th May.
It follows five clear phases over the five days, each of which encourages sharing with social media, playing interactive learning games, and having fun while learning.
1) Talk – you create your mascot and share it with your peers via social media like LinkedIn, Google Plus, Facebook and Twitter;
2) Think – you think about what employee benefits mean to you;
3) Play – you take part in three sporting games (a marathon delivering pension messages, the hurdles communicating insurance messages and cycling conveying health and wellbeing messages);
4) Learn – our Benefit Coach offers tips to improve your gaming scores;
5) Win – you are recognised for taking part and given a clear call to action.
Whitfield continues: “Ever since Thomsons was established, we’ve been pioneering new ideas within the benefits industry. The Benefits Games is a perfect example of this innovation. It perfectly complements our existing communications solutions and propels us into using technology for employee engagement in a new and different way. We want to create a huge wave of excitement and interest from everyone in the HR community and get them really thinking about the possibilities of how they could communicate their benefits. Ultimately we hope that they will take this concept to their own employees and ensure that they get real value from their reward spend and see higher levels of engagement with their benefits.”
Enrol now at www.benefitsgames.com/
Author - Lynsey Calver
Tags - Benefits Games, Thomsons, employee benefits
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