What Is The Value Of Communication In Business?
“It has been established that managers spend about 80% to 95% of their working time in communicating with others. Communication is indispensable for all managerial activities such as organizing, planning, directing, motivating and controlling. ”
Communication is one of the most important functions of any management. It is the efficacy of communication that leads a business on the success path. It is said to be the nerve system of an enterprise. Nothing happens in the management until the communication takes place.If a manager or management personnel want that their should be implemented without any delay and hassles, they ought to communicate in an efficient and proper way. It has been established that managers spend about 80% to 95% of their working time in communicating with others. Communication is indispensable for all managerial activities such as organizing, planning, directing, motivating and controlling. Much research in this field has revealed that lack of apposite communication is the biggest problem for any business or enterprise.
In fact, the maintenance of communication is the foremost executive function of business management. Communication is the foundation of group activities. It serves as a lubricant, fostering for smooth operations of management process. It is the heart of policymaking process and its implementation. It enables the management to secure information without which it may not be able to achieve desired goals by policies.
Further the resolutions and plans of the organization need to be communicated to the subordinates. Without effectual communication it may not be likely to issue instructions to the others. Communication makes probable the smooth operations of management course of action. It is only through communication that the management changes and regulates the actions of the subordinates in the preferred direction.
Management is the art of getting things done through others and the triumph of an organization is not possible without the harmony of purpose and accord of efforts. Communication through exchange of ideas and information helps to bring about unity of action in the quest for common principle.
Effective communication creates common understanding and faith among the members of a business. It promotes collaboration between the employer and employees. Without communication there cannot be sound business relations and industrial harmony.
It is only through communication that the employees can put their criticism, troubles and proposals before the management. Communication is also the foundation of sound leadership. Without communication no boss can get the protracted number of supporters with him. It is obligatory to create man-to-man relationships. It brings the leader and the led in secure contact with each other.
Author - DeeKay
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